MANAGEMENT INFORMATION SYSTEMS' (MIS) CONTRIBUTION TO HORSHAM'S IMPROVED CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

In today's competitive business landscape, effective customer relationship management (CRM) is critical for organizational success. For Horsham, a town that thrives on small businesses, local enterprises, and public service excellence, the integration of Management Information Systems (MIS) has proven to be a game-changer in strengthening CRM strat